Read the article 'Scalping Isn't Scamming' (Links to an external site.) and discuss the following (Your comments should include microeconomic concepts such as equilibrium, consumer surplus, producer surplus, and market efficiency): How do you explain scalping using the market efficiency rules? Which buyers buy the tickets from scalpers at higher prices? How does scalping affect consumer surplus?

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Interactive marketing

Interactive marketing is a two-way interaction between company and consumer. This type of marketing allows consumers to take an active role in the marketing process, providing feedback and input which can help shape the final product or service. In addition, interactive marketing can help build strong relationships between companies and consumers.