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You are a salesperson for a restaurant supply company. You've mainly been servicing a wide range of small independent establishments. One of the objectives for the next 2 years is to increase your revenues, hence add new customers. Recently, there's been an opening of a brand new, large and upmarket restaurant in the city. Which of the prospecting methods would be most effective? Why? How?

You are a salesperson for a restaurant supply company. You've mainly been servicing a wide range of small independent establishments. One of the objectives for the next 2 years is to increase your revenues, hence add new customers. Recently, there's been an opening of a brand new, large and upmarket restaurant in the city. Which of the prospecting methods would be most effective? Why? How?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You are a salesperson for a restaurant supply company. You've mainly been servicing a wide range of small independent establishments. One of the objectives for the next 2 years is to increase your revenues, hence add new customers. Recently, there's been an opening of a brand new, large and upmarket restaurant in the city. Which of the prospecting methods would be most effective? Why? How?
Transcribed Image Text:You are a salesperson for a restaurant supply company. You've mainly been servicing a wide range of small independent establishments. One of the objectives for the next 2 years is to increase your revenues, hence add new customers. Recently, there's been an opening of a brand new, large and upmarket restaurant in the city. Which of the prospecting methods would be most effective? Why? How?
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