Answered: X worked as a food delivery rider with…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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X worked as a food delivery rider with Food Panda company for two years. In his line of work, he relies on his 15-year-old Honda EX-5 motorcycle to deliver the ordered food to customers. Even though his motorcycle is not fast, it has served him well for the past two years. Unfortunately, his motorcycle got stolen last midnight at his home due to his ignorance not locking the motorcycle properly. Thus, the incident has left him with no other choice except to buy a new motorcycle. X manages to gather a total of RM8,000 from his savings and donations from family members and friends to buy a new motorcycle. However, X is still in the dark about the criteria for a new motorcycle that he supposes to buy within his budget range, but in his mind, X wants his new motorcycle to be faster than his old Honda EX-5. As his friend, please assist X in deciding about his new motorcycle by performing the stepby-step analysis suggested by the Decision-Making Process model. Analyse the best brand and model of motorcycle that X should buy.

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