Written Assignment 3Answer the following questions using the guidelines for writtenassignments at the bottom.1Assume you are a marketing manager for Starbucks. Describe thefollowing at Starbucks: essential benefit, core product, and enhancedproduct. Discuss how Starbucks uses different components of its productto create a customer experience and maintain its brand. Be sure youaddress the tangible and intangible aspects of the Starbucks product. (MO3.3, 3.4 and 3.5 )2In your own words, define and discuss each of the following: PenetrationPricing, Price Skimming, Competitor-based Pricing, and Value Pricing. Inyour discussion provide and explain a scenario where each might beappropriate. Executing a Value Pricing strategy is generally viewed asbeing more difficult than the others. Why? How is effective promotionrelated to successful Value Pricing? (MO 3.6)Guidelines for Written Assignments•••Your answer for each question should be 2-4 pages in length, doublespaced, with 12 font size and normal margins.Your answers should show you are thinking about the material anddeveloping the ability to apply it. To do this you should use your ownwords to explain concepts and create examples that allow you to usethem. Answers that include only information and examples from thetextbook will receive a grade of C, at best.You are encouraged to use outside sources of information in addition toyour textbook. Be sure you provide a complete citation for outsidesources.Please proofread your answers
Written Assignment 3Answer the following questions using the guidelines for writtenassignments at the bottom.1Assume you are a marketing manager for Starbucks. Describe thefollowing at Starbucks: essential benefit, core product, and enhancedproduct. Discuss how Starbucks uses different components of its productto create a customer experience and maintain its brand. Be sure youaddress the tangible and intangible aspects of the Starbucks product. (MO3.3, 3.4 and 3.5 )2In your own words, define and discuss each of the following: PenetrationPricing, Price Skimming, Competitor-based Pricing, and Value Pricing. Inyour discussion provide and explain a scenario where each might beappropriate. Executing a Value Pricing strategy is generally viewed asbeing more difficult than the others. Why? How is effective promotionrelated to successful Value Pricing? (MO 3.6)Guidelines for Written Assignments•••Your answer for each question should be 2-4 pages in length, doublespaced, with 12 font size and normal margins.Your answers should show you are thinking about the material anddeveloping the ability to apply it. To do this you should use your ownwords to explain concepts and create examples that allow you to usethem. Answers that include only information and examples from thetextbook will receive a grade of C, at best.You are encouraged to use outside sources of information in addition toyour textbook. Be sure you provide a complete citation for outsidesources.Please proofread your answers.
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