Write ME if the following statement describe macro environment and me if it is micro environment. 1. External to and beyond the control of the company 2. The larger societal forces that affect the whole micro environment 3. Internal situations that directly affect the organization 4. Components: company itself, marketing channel firms. 5. Closely interrelated with each other and are dynamic 6. May directly and indirectly affect the firm 7. Characterized by basic variables that contribute to business survival, profitability, and success 8. Demographic, economic, natural, technological, political, and cultural forces
Write ME if the following statement describe macro environment and me if it is micro environment. 1. External to and beyond the control of the company 2. The larger societal forces that affect the whole micro environment 3. Internal situations that directly affect the organization 4. Components: company itself, marketing channel firms. 5. Closely interrelated with each other and are dynamic 6. May directly and indirectly affect the firm 7. Characterized by basic variables that contribute to business survival, profitability, and success 8. Demographic, economic, natural, technological, political, and cultural forces
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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I. Write ME if the following statement describe macro environment and me if it is micro environment.
1. External to and beyond the control of the company
2. The larger societal forces that affect the whole micro environment
3. Internal situations that directly affect the organization
4. Components: company itself, marketing channel firms.
5. Closely interrelated with each other and are dynamic
6. May directly and indirectly affect the firm
7. Characterized by basic variables that contribute to business survival, profitability, and success
8. Demographic, economic, natural, technological, political, and cultural forces
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