Answered: Write an essay of no more than 2-2 1⁄2…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Write an essay of no more than 2-2 1⁄2 pages in which you discuss the steps in the process of strategy evaluation and control.

Expert Solution

Step 1

When a company wants to achieve its goals, objectives and gain a competitive edge in the market they adopt a strategy to implement which would result in the smoothness of the company's process to develop those essential things. A strategy is a plan to achieve the long-term objectives and goals that have been set by the company's higher hierarchy. When a company tends or wants to achieve, developing and implementing a strategy is one of the most important things. Without developing a strategy a company cannot achieve its goals and objectives

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