WHEN WE TALK ABOUT PLANNING STRATEGY AND CONDUCTING STRATEGIC ANALYSIS, FOR THE  PURPOSE OF BUSINESS OUR UNIT OF ANALYSIS IS:     GLOBALIZATION     THE BERLIN METHOD     THE FIRM     PORTER’S DIAMOND

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter2: Strategic Planning In Contemporary Marketing
Section2.6: Using Swot Analysis And Bcg Matrix
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  1. WHEN WE TALK ABOUT PLANNING STRATEGY AND CONDUCTING STRATEGIC ANALYSIS, FOR THE  PURPOSE OF BUSINESS OUR UNIT OF ANALYSIS IS:
       
    GLOBALIZATION
       
    THE BERLIN METHOD
       
    THE FIRM
       
    PORTER’S DIAMOND
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