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Write  A. Product/Services that delivers value: B. Value proposition statement:   Of CIMB BANK

Write  A. Product/Services that delivers value: B. Value proposition statement:   Of CIMB BANK

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Write 

A. Product/Services that delivers value:

B. Value proposition statement:

 

Of CIMB BANK

2. Customer Value Proposition: A brief statement of how you will add value to the prospect's business by meeting a need or providing an opportunity. Include a brief description of the product or service: A. Product/Service that delivers value: B. Value Proposition Statement: In writing customer value proposition, salespeople should attempt to: 1. Keep the statement fairly simple, 2. Choose the key benefit(s) likely to be most important to the specific customer, 3. Make the value proposition as specific as possible on tangible outcomes, 4. Reflect any product or service dimensions that add value, whether or not they are paid for by the customer. 5. Promise only what can be consistently delivered. Example of good customer value proposition: "ABC Company can improve its market share by a minimum of four percentage points in a one-year period in its San Francisco and Dallas markets by implementing our customer satisfaction and retention training for its customer service personnel."
Transcribed Image Text:2. Customer Value Proposition: A brief statement of how you will add value to the prospect's business by meeting a need or providing an opportunity. Include a brief description of the product or service: A. Product/Service that delivers value: B. Value Proposition Statement: In writing customer value proposition, salespeople should attempt to: 1. Keep the statement fairly simple, 2. Choose the key benefit(s) likely to be most important to the specific customer, 3. Make the value proposition as specific as possible on tangible outcomes, 4. Reflect any product or service dimensions that add value, whether or not they are paid for by the customer. 5. Promise only what can be consistently delivered. Example of good customer value proposition: "ABC Company can improve its market share by a minimum of four percentage points in a one-year period in its San Francisco and Dallas markets by implementing our customer satisfaction and retention training for its customer service personnel."
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COMPANY CIMB BANK

WRITE Sales Call Objective OF CIMB BANK: (must require customer action such as making a purchase, supplying critical information. Etc.)

 

 

 

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