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Write a letter of Adjustment to the letter above by applying the principles of Five As.

Write a letter of Adjustment to the letter above by applying the principles of Five As.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You are the Sales Manager of a furniture company. You have just received the following letter. FINE FURNISHINGS 1, Jalan Meranti 70300 SEREMBAN Negeri Sembilan Darul Khusus 22 November 2021 Mr E. C. Tan Sales Manager Goodwood Products Central Wholesale Complex 50570 Kuala Lumpur Dear Mr Tan On 28 October we placed an order with your company for ten sets of D7-642, Teak Finish model. This morning, however, ten sets of another model, namely D7-842, mahogany finish were delivered to us by your firm. It was not until afterwards that the mistake became apparent to us. There are several customers to whom we have promised D7-642, so you can appreciate that we do not wish to keep them waiting indefinitely. Would you please, therefore, arrange for our original order to be met? As we have, at present, sufficient stocks of D7-842, we would ask you to take today's consignment back. We would appreciate your prompt attention. Yours sincerely Aruna Baloo (Mrs) Purchasing Mananger Write a letter of Adjustment to the letter above by applying the principles of Five As.
Transcribed Image Text:You are the Sales Manager of a furniture company. You have just received the following letter. FINE FURNISHINGS 1, Jalan Meranti 70300 SEREMBAN Negeri Sembilan Darul Khusus 22 November 2021 Mr E. C. Tan Sales Manager Goodwood Products Central Wholesale Complex 50570 Kuala Lumpur Dear Mr Tan On 28 October we placed an order with your company for ten sets of D7-642, Teak Finish model. This morning, however, ten sets of another model, namely D7-842, mahogany finish were delivered to us by your firm. It was not until afterwards that the mistake became apparent to us. There are several customers to whom we have promised D7-642, so you can appreciate that we do not wish to keep them waiting indefinitely. Would you please, therefore, arrange for our original order to be met? As we have, at present, sufficient stocks of D7-842, we would ask you to take today's consignment back. We would appreciate your prompt attention. Yours sincerely Aruna Baloo (Mrs) Purchasing Mananger Write a letter of Adjustment to the letter above by applying the principles of Five As.
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