Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Write a business letter based on the context below:
To attract customers, your company advertised a 10 percent discount of first-time
orders from November 2-8. Although the advertisement clearly stated that this special
offer applies only to orders from Nov 2-8, an order arrives today (Nov 9) from a client,
Mr. Kenneth B. Abellera, purchasing agent of ABC Enterprises, requesting for the 10-
percent discount. As sales representative for your company, write to Mr. Abellera.
Explain that you can fill the order promptly but that the 10 percent discount is no longer
available. The address of ABC Enterprises is 10 Paris Road, California.
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