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2.2 With the aid of relevant examples, describe the role of digital marketing
to current business practice affected by COVID-19.
Step by step
Solved in 2 steps
- Integrated Marketing Communication components Digital Marketing 1. What is Digital Marketing? 2. What is the value of Digital Marketing? Please include the sources.Explain at least one digital marketing communications tool for each of the different stages of the marketing/consumer funnel (awareness, interest, desire, action and advocacy) which will be most effective during that stage.Please explain in detail:- Covid-19 has forced many brick-and-mortar retailers to transform their businessinto online retailers.a. As a marketer, justify either the brick-and-mortar retailers need to retarget new potential customers.
- Explain any four (4) requirements for an effective digital/internet marketing.Describe FOUR (4) Digital E-Commerce platforms that the company uses to market its products or services. What effect does the digital platform have on the marketing strategy for generating business income?3- Can we as a marketer stop traditional marketing strategies and only implement digital marketing strategies, discuss and support you answer with an example.
- Explain and describe the notable industry and market trends seen in digital marketing to date (2022)Make a 'RELATED REVIEW OF LITERATURE' to the title stated below. "THE EFFICACY OF USING FACEBOOK AS A MARKETING PLATFORM AMIDST COVID19"1. Nowadays, consumers have become less interested to traditional media with the advancement of technology. There are times that commercials can be skipped, radio stations can be changed, mail can be thrown away, and banner/billboard ads can be blocked. This only means that marketing methods are often ignored or even seen as ineffective. With this scenario, do you think businesses/companies should stop using the traditional approach of marketing and rely on contemporary marketing, why?
- Consider the 7P’s and elaborate how the traditional marketing mix is changing as a result of digital marketing’s increased presence.the digital economy is also asource of some of the greatest challenges to consumers in the wake of theCOVID-19 crisis. Identify and discuss three (3) of these possible challengesThe internet is not only a new medium: it is also regarded as a new marketing instrument. How can the internet play an important role in marketing?