why  will it be necessary for GE Appliances to manage long-range, medium-range, and short-range planning horizons for materials planning and capacity planning.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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why  will it be necessary for GE Appliances to manage long-range, medium-range, and short-range planning horizons for materials planning and capacity planning.

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Planning of materials and capacity are necessary for every organization. The planning time differs from one industry to another industry based on its nature. For long-range planning, horizons will take one year or more than one year. It is because the activities related to long-range planning horizon will take 12 months or more than 12 months. The activities like creating new facilities in the organization or expanding the existing facilities will come under long-range horizon planning.

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