Why was Eio eager to promote the subsidiary initiative of licensing Star Wars characters for LEGO toys? Why was there so much resistance from the headquarters initially? If you were a subsidiary manager at a multinational, what are the lessons you can draw from this case that can help you successfully convince the headquarters that your ideas deserve to be supported?

Why was Eio eager to promote the subsidiary initiative of licensing Star Wars characters for LEGO toys? Why was there so much resistance from the headquarters initially? If you were a subsidiary manager at a multinational, what are the lessons you can draw from this case that can help you successfully convince the headquarters that your ideas deserve to be supported?

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Why was Eio eager to promote the subsidiary initiative of licensing Star Wars characters for LEGO toys?

Why was there so much resistance from the headquarters initially?

If you were a subsidiary manager at a multinational, what are the lessons you can draw from this case that can help you successfully convince the headquarters that your ideas deserve to be supported?

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