Why Suite hotel is recommended and appropriate to business travelers (bleisure). Explain.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Why Suite hotel is recommended and appropriate to business travelers (bleisure). Explain.
2. The Business (Bleisure) Traveler: They take work-related trips and are often much less
price-sensitive.
What they expect: Branded hotels with rewards programs and free upgrades.
Uly to differen
Transcribed Image Text:2. The Business (Bleisure) Traveler: They take work-related trips and are often much less price-sensitive. What they expect: Branded hotels with rewards programs and free upgrades. Uly to differen
► Suite Hotels - These hotels offer a living room and an en suite bedroom.
The professionals who need to interact with their clients/customers find
these hotels a good choice because they can interact with their guests in
small meetings without any interruption and sacrificing privacy.
Transcribed Image Text:► Suite Hotels - These hotels offer a living room and an en suite bedroom. The professionals who need to interact with their clients/customers find these hotels a good choice because they can interact with their guests in small meetings without any interruption and sacrificing privacy.
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