Harvard Business School professor Theodore Levitt once said, “People don’t want to buy a quarter-inch drill, they want to buy a quarter-inch hole.” Why is this good advice for entrepreneurs planning to market a business opportunity?
The statement made by Theodore Levitt, a professor at Harvard Business School, "Individuals don't need to buy a quarter-inch drill, they need to buy a quarter-inch hole" is extremely important for business owners looking to promote a business opportunity. When marketing a business, this statement emphasizes the significance of comprehending the needs and wants of the customer. In this section, I will discuss why this statement is an essential piece of advice for business owners and how they can use it to successfully market their business opportunity.
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