why is technology on marketing very important to today's society ?
Technology:
Nowadays Technology intervention is very essential for every business and it help to improve the business by factoring all the constraints. In the traditional business, we could not predict the future very accurately which leads business loss where amending technology advancement help to predict the future very accurately and increase more opportunities for business. These technology advancements help to run the business for a long run in the efficient manner by streamline the day to day activities and also it helps to creates new creative ideas and innovation relevant to the business. Nowadays more technological advancement may use in the promotion activities such as Customer relationship management, Social media, Smart phones, internet and etc. these advancements help to build strong relationship between company and customer and among customers which help know the customer requirements, feedback, expectations, market conditions, competition and so on easily and quickly. These understanding of customer will help to run the business for a long run and make loyal customers which leads companies’ growth and development.
To gain more competitive advantage, technology advancement is very important and sometime it helps to overcome all competitors. In the marketing, seller buyer relationship is very important where this technology advancement makes the relationship as stronger and provide more dynamic power to the company. And also this advancement won’t change the corporate attitudes towards the function and approaches. In the marketing, data management is very important and this technology advancement provide all necessary and relevant data in the timely manner. This advancement provides the all information to the customers by single click. they'll compare product, notice lower costs, scan reviews and even communicate with alternative users through forums regarding product quality and customer satisfaction.
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