Why do you think the survey did not include ethics as a desirable trait for business leaders?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Why do you think the survey did not include ethics as a desirable trait for business leaders?

https://www.fastcompany.com/3053836/is-business-ethics-an-oxymoron

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Step 1

We will be summarizing the given research such that it will answer the given question of why the survey did not include ethics as a desirable trait for business leaders, or why is this attribute considered secondary or subordinates to the other aspects necessary for businesses.

The survey in the given link has an objective of proving how being ethical and having a strong moral foundation is all a gimmick show and has nothing to do in real world applications in terms of business, although it is important and claimed to be practiced among business individual and organizations.

Some of the historic instances of financial crisis are taken into consideration, where it was observed that post the tragic event in the market, while recovering back to normal, there were some entities crediting themselves with big bonuses were found, stating the conclusion that the business and ethics aren't meant to stay together on-board. 

Please refer to the next step for further explanation. (Step 2) 

 

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