Who are competitors? How are competitive rivalry, competitive behavior, and competitive dynamics defined in the chapter?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Who are competitors? How are competitive rivalry, competitive behavior, and competitive dynamics defined in the chapter? 

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Step 1: Introduction

In the ever-evolving realm of business, comprehending the competitive landscape is imperative for any organization aspiring to thrive. Competitors encompass not solely fellow enterprises within the same industry but also entities contending, either directly or indirectly, for shared resources, clientele, and market dominance. To attain a holistic grasp of the competitive milieu, an exploration of competitive rivalry, competitive behavior, and competitive dynamics is essential. These concepts stand as pivotal pillars not just for strategic formulation but also as the bedrock of competitive intelligence.

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