public that might benefit from more competition, including co

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Are there other public that might benefit from more competition, including competition from private firms?
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 Competitive rivalry is one of Porter's five force models which is the measure of the extent of competition among companies. Intense rivalry among organizations may limit the profits of the company as the concentration is diverted to competitors' activities. It also benefits the organization as it can be used as a tool to motivate employees and increase innovation and upgrades in the products.

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