While Divine Chocolate has embraced the concept of fair trade, their products are not organic. On their website, they argue that purely organic production methods could result in greater instability in production because cocoa is very disease-prone. Do you think that Divine has an ethical obligation to require farmers to become organic? Why or why not? How would you describe Divine Chocolate’s approach to social responsibility? How do they balance their responsibilities to their stakeholders?
While Divine Chocolate has embraced the concept of fair trade, their products are not organic. On their website, they argue that purely organic production methods could result in greater instability in production because cocoa is very disease-prone. Do you think that Divine has an ethical obligation to require farmers to become organic? Why or why not? How would you describe Divine Chocolate’s approach to social responsibility? How do they balance their responsibilities to their stakeholders?
Chapter4: Social Responsibility And Ethics In Marketing
Section: Chapter Questions
Problem 2DYMP
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While Divine Chocolate has embraced the concept of fair trade, their products are not organic. On their website, they argue that purely organic production methods could result in greater instability in production because cocoa is very disease-prone. Do you think that Divine has an ethical obligation to require farmers to become organic? Why or why not?
How would you describe Divine Chocolate’s approach to social responsibility? How do they balance their responsibilities to their stakeholders?
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