Which of the following statements is false with regards to the BCG Matrix and the GE- Matrix?
25) It is important to understand both the similarities and differences between the two matrix tools in order to better help manage complexity in large firms. Which of the following statements is false with regards to the BCG Matrix and the GE- Matrix?
a) The GE- Mckinsey Matrix has nine cells, while the BCG matrix has four cells
b) Market share is a reflection of competitive strength, while industry attractiveness is represented by market growth in the BCG Matrix
c) Market share is more forward looking while competitive strength is more historical in its perspective
d) The GE-McKinsey Matrix is a holistic and inclusive approach that aid in prioritizing resource allocation for businesses in a portfolio that would benefit the most
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