Which of the following questions best describes a point of issue between Monty and Jacell? A) Should Rembrandt reconsider its global business? B) Should Rembrandt search for other potential joint venture partners? C) Should Rembrandt continue to manufacture furniture? D)Should Rembrandt export its goods to foreign countries? E) Should Rembrandt enter into alliance with the Brazilian wood supplier?
Monty and Jacell are strategic planners at Rembrandt’s, a French furniture company, that operates both domestically and abroad. The company is considering purchasing a controlling interest in a Brazilian wood supplier as part of its expansion strategy into the South American market.
Monty sees great potential in making this investment. He believes it gives Rembrandt access to new technology, products, and skills as well as access to Brazilian
In contrast, Jacell sees too many uncertainties opposing making this direct investment. Instead, she believes that an alliance is the superior way to go and Rembrandt should counter with the offer to set up a joint venture with the Brazilian wood supplier.
A joint venture reduces the risk as well as provide opportunities to share expenses while helping Rembrandt secure studies, supplies as well as access to the Brazilian and other South American market.
Which of the following questions best describes a point of issue between Monty and Jacell?
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