Which of the following is true about cross-cultural communication? Question 4 options: a) Being able to communicate cross-culturally requires you to be ethnocentric in your outlook. b) Cross-cultural communication should be avoided as it reduces the productivity of a workplace. c) Effective cross-cultural communication must avoid ethnocentric attitude to minimize problems stemming from misinterpretation. d) Being able to communicate cross-culturally requires that you favor certain cultures over others

Answered: Which of the following is true about…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Which of the following is true about cross-cultural communication?

Question 4 options:

a)	Being able to communicate cross-culturally requires you to be ethnocentric in your outlook.

b)	Cross-cultural communication should be avoided as it reduces the productivity of a workplace.

c)	Effective cross-cultural communication must avoid ethnocentric attitude to minimize problems stemming from misinterpretation.

d)	Being able to communicate cross-culturally requires that you favor certain cultures over others

Expert Solution

Step 1

Cross-cultural communication helps companies to study the rules and regulations of various cultures. The companies have a diverse workforce belonging to various cultures. It is important for the management to understand all the cultures in order to communicate properly and understand their employees better. Cross-cultural communication helps companies to create trust and loyalty between employees and management.