Please think of a situation you have experienced in which you noticed or were involved in a miscommunication related to the way a person communicated nonverbally. Describe the situation and talk about: Was there a cultural component to the miscommunication? How was the situation resolved (or was it resolved)? What can YOU do to try to communicate better in multi-cultural situations in the future?

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Cross-Culture Variations in Marketing

Cross-cultural variations reflect the interconnections between cross-cultural research, consumer behavior, and marketing. Cross-cultural marketing is the strategic process of marketing to consumers belonging to cultures different from the marketer's own culture.