DU - Moodle English (en)BUSS 103-Principles of Marketing-5-20202Dashboard / My courses / BUSS 103-5-20202/ Exams and Assignments / FINAL EXAMQuestion 6Which of the following is the narrowest marketing strategy?Not yetansweredSelect one:Marked out ofO a. local marketing1.00O b. differentiated marketingP Flag questionO c. mass marketingO d. segmented strategyPrevious pageBUSS 103-Section

Answer- a) Local marketing Tailoring brands and marketing to the needs and wants of local customer…

Answered: Which of the following is the narrowest…

Which of the following is the narrowest marketing strategy? Select one: O a. local marketing O b. differentiated marketing O c. mass marketing O d. segmented strategy

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Product and Service Classification

Classification of goods and services categorized between industry and customer goods is known as Product and Service classification. It is based on brands, quality, and quantity which companies deliver to the concerned client. Industrial goods are produced for industrial work, whereas consumer goods are produced for personal consumption by the customers. Marketing and sales need technological methods, a healthy environment, proper market strategies, marketing environment in terms of productivity and profit.

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