Which of the following is NOT a major stage in new product development? Question 7 options: A) Business analysis B) Idea generation C) Test marketing D) Cost estimation
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Which of the following is NOT a major stage in new product development?
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- During an external information search, a consumer is most likely to enlarge his search and consider more alternative brands when: Question 21 options: a) the perceived risk of the product or service to be purchased increases. b) the consumer is confident of making a purchase decision with the information at hand. c) the consumer is knowledgeable and well informed about a potential purchase. d) the product or service to be bought is a frequently purchased, low-cost item.Which stages of the Product Life Cycle (PLC) is known to include a lot of advertising and public relations to create awareness? Question 5 options: a) Pre-introduction b) Introduction and Growth c) Maturity and Decline d) DeclineThe six phases of the product development process.need breif explanation plz
- Ideal vs Current Product Positioning Ideal Current Target Customer Statement of need or opportunity Product Name Product Category Key benefits/reasons to buy Where are you now? What's the difference? Break down the positioning statement into its component parts and compare each part. Are you addressing the wrong customer? Does the customer not understand the product benefits as well as they should? The list goes on. What I Have LearnedQuestion 6 - The first step in the consumer decision making process is to: Recognize a need or desire to be met. Seek out information about a product. Look at all the brands that are available. Talk to others about product features.Product: Colgate Toothpaste 1. What this product brings you as a “solution” to your “need and want?”. List down five (5) major benefits of this product brand and what specific need and want it addresses. 2. What is the differential advantage of the product brand you prefer compared to its closest competitor product brand? Identify three (3) differential advantages only.
- The consumer processes information to arrive at brand choices is done in which stage of the buyer decision process? O a. evaluation of alternatives O b. information search Oc. purchase decision O d. need recognition What is the first stage in buyer decision process? O a. Information search. O b. Demand formulation. Windows Lu C. Awareness. ws lac l O d. Need recognition.1. Based on the first chart (overall scores), which brand/s is/are the better performing ones (where the consumers’ attitude is more favorable)? Which is/are the poorer performing brand/s? 2. Based on the 2nd chart, which product attributes are the most important to consumers in their purchase decisions? Which ones are of lesser importance? 3. What particular attributes of these products perceived as superior (that is, why are they considered to be the best)?12. Elaborate on the criteria for choosing brand elements with examples.
- MULTIPLE-CHOICE QUESTION Most consumer products are in which stage of the product life cycle? maturity decline growthSales plan for a new product?How would you determine the best product position for the following? a. A brand of tablet computer b. A cell phone targeting children c. A local animal shelter d. A line of power tools targeting women e. A brand of toothpaste