Which of the following is NOT a major stage in new product development? Question 7 options: A) Business analysis B) Idea generation C) Test marketing D) Cost estimation
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Which of the following is NOT a major stage in new product development?
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- as a marketing/ sales person. What brand of car its features will you recommend to a customerrecommend (3) featuresIdeal vs Current Product Positioning Ideal Current Target Customer Statement of need or opportunity Product Name Product Category Key benefits/reasons to buy Where are you now? What's the difference? Break down the positioning statement into its component parts and compare each part. Are you addressing the wrong customer? Does the customer not understand the product benefits as well as they should? The list goes on. What I Have LearnedProduct: Colgate Toothpaste 1. What this product brings you as a “solution” to your “need and want?”. List down five (5) major benefits of this product brand and what specific need and want it addresses. 2. What is the differential advantage of the product brand you prefer compared to its closest competitor product brand? Identify three (3) differential advantages only.
- The consumer processes information to arrive at brand choices is done in which stage of the buyer decision process? O a. evaluation of alternatives O b. information search Oc. purchase decision O d. need recognition What is the first stage in buyer decision process? O a. Information search. O b. Demand formulation. Windows Lu C. Awareness. ws lac l O d. Need recognition.1. Based on the first chart (overall scores), which brand/s is/are the better performing ones (where the consumers’ attitude is more favorable)? Which is/are the poorer performing brand/s? 2. Based on the 2nd chart, which product attributes are the most important to consumers in their purchase decisions? Which ones are of lesser importance? 3. What particular attributes of these products perceived as superior (that is, why are they considered to be the best)?12. Elaborate on the criteria for choosing brand elements with examples.
- Sales plan for a new product?Choose the letter of the correct answer This type of brand that may be a business that provides good and services. It may also be closely related to an indicvidual's brand a. Individual Brand b. Organizational Brand c. Service Brand d. Personal BrandQuestion 1 Which of the following types of consumer products tends to have the stronger brand preference and loyalty? A) Convenience B) Unsought C) Specialty D) Regular Question 2 Which of the following types of differences is NOT worth to promote? Question 2 options: A) Preemptive B) Distinctive C) Duplicable D) Affordable
- How would you determine the best product position for the following? a. A brand of tablet computer b. A cell phone targeting children c. A local animal shelter d. A line of power tools targeting women e. A brand of toothpasteIn product life cycle the overall marketing effectiveness becomes the key factor in the stage of - O a. Introduction & Growth O b. Introduction c. Growth & saturation O d. None of these.Create a marketing plan for a new beer (1). Description of the product (2). Target market of the product (3). Brief overview of the Marketing Mix for the product.