Which of the following does not support the retail layoutobjective of maximizing customer exposure to products?a) Locate high-draw items around the periphery of thestore.b) Use prominent locations for high-impulse and highmargin items.c) Maximize exposure to expensive items.d) Use end-aisle locations.e) Convey the store’s mission with the careful positioningof the lead-off department

Practical Management Science
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ISBN:9781337406659
Author:WINSTON, Wayne L.
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Chapter2: Introduction To Spreadsheet Modeling
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Which of the following does not support the retail layout
objective of maximizing customer exposure to products?
a) Locate high-draw items around the periphery of the
store.
b) Use prominent locations for high-impulse and highmargin items.
c) Maximize exposure to expensive items.
d) Use end-aisle locations.
e) Convey the store’s mission with the careful positioning
of the lead-off department

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