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Which medium has the lowest cost per thousand (CPM)?

Which medium has the lowest cost per thousand (CPM)?

Understanding Business
Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Which medium has the lowest cost per thousand
(CPM)?

Audience Size Medium Cost of Ad TV show $5,000 25,000 Magazine 2,200 6,000 Newspaper 4,800 7,200 FM radio 420 1,600
Transcribed Image Text:Audience Size Medium Cost of Ad TV show $5,000 25,000 Magazine 2,200 6,000 Newspaper 4,800 7,200 FM radio 420 1,600
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