The service-positioning matrix’s pathways axis varies from   a. short to long.   b. easy to difficult.   c. few to many.   d. static to dynamic.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
Problem 2C
Question
The service-positioning matrix’s pathways axis varies from
  a.

short to long.

  b.

easy to difficult.

  c.

few to many.

  d.

static to dynamic.

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