Which features distinguish mediated interpersonal communication from masspersonal communication?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Which features distinguish mediated interpersonal communication from masspersonal communication?
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Communication is the process of receiving and delivering nonverbal or spoken cues and symbols to determine the meaning of a particular environment or situation. The verbal and nonverbal portions are influenced by a variety of circumstances, including the language used and the sort of meaning being generated.

The two modes of communication that facilitate knowledge exchange in society are interpersonal and mass communication. The conditions in which these communication elements are employed vary based on the conversation's topic and the message's intended audience.

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