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Ciccarelli: Psychology_5 (5th Edition)
5th Edition
ISBN:9780134477961
Author:Saundra K. Ciccarelli, J. Noland White
Publisher:Saundra K. Ciccarelli, J. Noland White
Chapter1: The Science Of Psychology
Section: Chapter Questions
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You are a senior manager with the Powers Agency in Cincinnati and just accepted an assignment to direct a new team of six advertising and branding specialists in a major company expansion into representing transportation industry businesses. Your mission is to hire your team, establish a client base, and become financially self-sustaining within one year. Your boss has given you a month to assemble your team and get them up and running.

Your first priority is to hire a team of advertising and branding experts and get those 6 experts functioning as a team which is effective, collaborative, and innovative.

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