When we fail to achieve our short-termgoals, it is because weO a. look at long term goals as shortterm goals.O b. skip one or more of the steps in theprocess.O c.all of the options.O d. consult with others.404X

Goals are important for a person to achieve because they help to achieve everything that a person…

Answered: When we fail to achieve our short-term…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Marketing decisions. Refer to the Jewels-4-U example in the book. Now assume that for the second month planning, there are some changes that are being made to the structure. First, the total advertising budget is now down to $30,000 but the media outlets remain the same. The table is shown here again on how the various media outlets contribute to exposure ratings, customer outreach, and related costs and number of advertisements available per month. Advertising Media Potential customers reached Cost ($) per advertisement Maximum Availability per month Exposure Rating (out of 100) 1 Television (1 min) local stations 2000 1000 10 50 2 Television (30 sec) Cable station 5000 4000 5 75 3 Radio (peak traffic times) 800 100 30 25 4 Social Media Ads (customized) 8000 2000 15 80 5 Sunday Newspaper Magazine 1500 1000 4 60 With the slash in the budget, the Marketing Manager decides that in Month 2 it is more…
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When we fail to achieve our short-term goals, it is because we O a. look at long term goals as short term goals. O b. skip one or more of the steps in the process. c. all of the options. O d. consult with others.