When is historical data not useful
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When is historical data not useful
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In a broad sense, historical data is information gathered about previous events and situations relating to a certain subject. By definition, historical data comprises any data created inside a business, whether manually or automatically.
Historical data allows for the tracking of improvement over time, which provides critical insights. These insights are critical for a company's success. Marketers are always on the go in order to better understand and segment their customers. Keeping historical data might assist marketers in determining whether or not their consumer category is evolving.
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