What was the first thing that came to your mind about change while participating in the journal?
What attitudes , skills , and concepts have you gained from participating in the journal on Change ?
What did you know before and what did you learn in the journal on Change ?
What will be your personal role in facilitating Change as it pertains to current or future workforce changes?
What did you learn in the journal that you won't forget tomorrow?
Transcribed Image Text: Essentials of Management - CHANGE
Courtesy of Various Wall Street Journals
Source by: Alan Murray, Deputy Managing Editor
Change is everywhere, fast and furious. The business world, for one has become much
more global and much more competitive. The last quarter of the twentieth century witnessed a
huge shift toward market oriented economics around the world, with communism and socialism
collapsing and governments everywhere loosening their grips on economic activity. In many
developing countries - China, India, Brazil - growth exploded as a result. Technology is also a
major driver.
A captured trend looks at how long it took various consumers innovations to reach fifty
million people:
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How do you make or execute strategic plans in a world where everything is changing so
rapidly? How do you set a clear direction for your organization? Examples of dominate
companies missing the move in changes includes industries in telephone (from landlines to
mobile), in printing (offset to digital), in photography (film to digital), in stock brokerages (full
service to online), stock exchanges (floor to electronic networks), and retailing (brick-and-mortar
to online).
DISRUPTIVE CHANGE
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Radio-thirty-eight years
Television - thirteen years
Internet - four years
iPod - three years
Facebook two years
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Six tips for dealing with the possibility of disruptive change:
The customer isn't always right. While it clearly pays to listen closely to your customers
and clients, don't expect them to help you spot disruptive innovations.
Resource allocation is key. Once you think you've spotted a potential disruptive
innovation, you'll have to make special efforts to allocate resources to develop it.
Disruptive technologies need new markets. Look for new markets that value the
characteristics of the new technology.
Disruptive technologies may require new capabilities. To tackle a disruptive technology,
you may need new people and new capabilities. Being the leader in minicomputers may
not mean you have the skills you need to be the leader in personal computers.
Experiment. Make fast, inexpensive forays into new products and markets, and learn
from the experience. Be prepared to fail before you succeed.
Don't try to lead in every technology. Sustaining technologies enhance an existing
product and market.
Page 1 of 3
As companies get larger, you find more and more of the enterprise is devoted to the maintenance of things already done
and their extension, as opposed to the creation of new activities. - Craig Mundie, director of research, Microsoft
Transcribed Image Text: Essentials of Management - CHANGE
Courtesy of Various Wall Street Journals
Source by: Alan Murray, Deputy Managing Editor
MANAGING THROUGH CHANGE
Empowering your employees or team members to make decisions will help ensure coming
changes are quickly spotted and addressed, since your employees are usually "closer to the
ground" than you are and more likely to see big changes coming. Creating a culture of candor
will ensure that potentially threatening developments get surfaced quickly and are fully discussed.
Creating a culture of action will ensure those changes aren't long ignored. Using ad hoc teams
will enable you to quickly put together the right group of people to address new developments.
Problems have to be surfaced before they can be resolved. Fundamental approaches that
are necessary for success include:
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Creating an understanding of the need for change. Members of the organization need to
know why change is necessary; otherwise, they are likely to stick stubbornly to old ways.
Look outward. New product and technology innovations should come from outside the
company. By doing so, you force the employees to reach out, find out what others had to
offer, and not assume they had all the answers in-house.
Shift resources toward change. This is sometimes the hardest thing to do, because
existing projects will always demand resources, and the new projects won't always offer
clear returns. Make sure resources are available for projects that help drive change.
Build a guiding coalition. Start with a key coalition of people who have disproportionate
influence in the organization. And get rid of those who have disproportionate influence
and can't be converted.
Eight top reasons why businesses fail include:
Error 1: Complacency. The biggest mistake people make when trying to change
organizations to plunge ahead without establishing a high enough sense of urgency in
managers and employees.
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Look for ways to demonstrate the need for change. Get involved, require managers to sit
in the front lines and work in front line employee shoes.
Find a consigliere. Blind spots. You need at least one person at your side who knows
who is supporting you, who is quietly fighting against you, and who can help you build
coalitions and devise strategies for driving change.
Error 2: Lack of allies. Before launching a big organizational transformation, you need a
core group of allies, people who share your commitment to change.
Error 3: Lack of a uniform vision. A clear vision helps to both inspire and align the efforts
of a large group of people.
Error 4: Under-communicating the vision. Be compelling and repetitive in communicating
the vision; make sure your actions don't contradict your words.
Page 2 of 3
As companies get larger, you find more and more of the enterprise is devoted to the maintenance of things already done
and their extension, as opposed to the creation of new activities. - Craig Mundie, director of research, Microsoft