what type of business is coca cola and what are its primary products

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
icon
Concept explainers
Question
100%

what type of business is coca cola and what are its primary products

Expert Solution
Step 1

A significant international participant in the beverage sector is Coca-Cola. Only a small number of multinational brands compete with it. Greater than 500 non - alcoholic beverage brands are part of Coca-diverse Cola's portfolio of brands. Coca-Cola, Fanta, Sprite and Diet Coke, are 4 of the top 5 nonalcoholic beverage brands owned and marketed by the firm.

Manufacturing and selling syrup to bottlers is Coca-Cola's main business. The consumer is then sold completed Coca-Cola bottles and cans by these bottlers.
Coca-Cola tracks its sales amount using two different methods:

(1) Shipments of concentrates and syrups in gallons

(2) Unit cases of the finished goods (Cans and bottles of Coke that are sold through bottlers).

steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Introduction to Business messages
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning