Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
- What strategies can be employed to monitor and optimize the performance of service-oriented systems in real-time?
Expert Solution
Step 1: Introduction
Modern marketing operations use service-oriented systems to ensure seamless interplay between services for a consistent customer experience. Monitoring and optimizing these systems in real time is crucial since real-time user involvement might determine conversion or churn. Marketing tactics can optimize real-time service-oriented system performance.
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