Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
What steps can and should be marketers take in order to respond to the changing ethnic mix of the United States?
Expert Solution
INTRODUCTION
In the United States, the multicultural arrangement has a recurring nature. 17% of the U.S population comprises Latino origin is the nation’s largest ethnic or race minority.
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