What purpose does an organization's culture serve when considering the external environment?
Culture is a big word it cannot be expressed in a single word or phrase. Basically, culture consists of Values, Moral, ethics, customs and traditions, and the art of living life. It is a reflection of the value system, it is the culture that decides how to react to a particular situation in a given environment. However, the individual difference will always be there but overall it is the culture that governs the reaction.
Business is running in an uncertain situation. No one knows what kind of challenge the business is going to face in the near future as the future is always uncertain. Also, the business environment is constantly changing and businesses have to cope up with the changing environment.
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