What price should you set for a product?  This week we’re learning a useful numerical rule.   You’re brought in to consult for a business that currently has a Marginal Cost of $5 for its product.   It sells its product to customers for $9 per unit and the estimated price elasticity of demand is -1.5.   Is the current price optimal?  Should it be raised or lower

ENGR.ECONOMIC ANALYSIS
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ISBN:9780190931919
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Chapter1: Making Economics Decisions
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What price should you set for a product?  This week we’re learning a useful numerical rule.

 

You’re brought in to consult for a business that currently has a Marginal Cost of $5 for its product.

 

It sells its product to customers for $9 per unit and the estimated price elasticity of demand is -1.5.

 

Is the current price optimal?  Should it be raised or lowered?  To what?  Support your answer using the markup pricing equations from the text.    (MR = P*(1+(1/elasticity)) combined with the MR=MC rule).

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