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The following are among the most typical issues that marketing managers confront today: Over the…

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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What possible challenges lye ahead of Kraft company with the changing consumer preference and consumption patterns being witnessed in the dairy industry?