Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Please answer the question as much as detail possible with example.
Customer found less attractive room service in his vacation at a resort. He expected more standard and high quality service and facilities as he watched some videos and reviews in the resort's website before. In your opinion what kind of gap occurred in this situation. Explain the factors that lead to create this specific gap.
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