What is Tenderpreneur?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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What is Tenderpreneur?

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An entrepreneur refers to a person who develops or starts a new business, bearing high or very high risks and enjoying high rewards. The approach of establishing a new or innovative business generally refers to entrepreneurship. The entrepreneur is typically considered as the innovator, a source or pool of innovative ideas and working procedures. Entrepreneurs play a key role in economical activity, using the skills and knowledge necessary to anticipate demands and bring innovative ideas to the market. 

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