What are some reasons a firm might determine itshould expand a product line? What are some reasonsfor contracting a product line? Why do many firmshave a product mix strategy?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What are some reasons a firm might determine it
should expand a product line? What are some reasons
for contracting a product line? Why do many firms
have a product mix strategy?

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