What is your advice to Danielle? Consider everything that you have learned this semester and choose 1 aspect to comment on.
What is your advice to Danielle? Consider everything that you have learned this semester and choose 1 aspect to comment on.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
Related questions
Question

Transcribed Image Text:Danielle Hastings was recently hired as a cost analyst by
CareNet Medical Supplies Inc. One of Danielle's first
assignments was to perform a net present value analysis
for a new warehouse. Danielle performed the analysis
and calculated a present value index of 0.75. The plant
manager, Jerrod Moore, is very intent on purchasing the
warehouse because he believes that more storage space
is needed. Jerrod asks Danielle into his office and the
following conversation takes place:
Jerrod: Danielle, you're new here, aren't you?
• Danielle: Yes, I am.
Jerrod: Well, Danielle, I'm not at all pleased with
the capital investment analysis that you performed
on this new warehouse. I need that warehouse for
my production. If I don't get it, where am I going to
place our output?
• Danielle: Well, we need to get product into our
customers' hands.
• Jerrod: I agree, and we need a warehouse to do
that.
• Danielle: My analysis does not support
constructing a new warehouse. The numbers don't
lie; the warehouse does not meet our investment
return targets. In fact, it seems to me that
purchasing a warehouse does not add much value

Transcribed Image Text:to the business. We need to be producing product
to satisfy customer orders, not to fill a warehouse.
• Jerrod: The headquarters people will not allow me
to build the warehouse if the numbers don't add up.
You know as well as I that many assumptions go
into your net present value analysis. Why don't you
relax some of your assumptions so that the
financial savings will offset the cost?
• Danielle: I'm willing to discuss my assumptions with
you. Maybe I overlooked something.
• Jerrod: Good. Here's what I want you to do. I see in your
analysis that you don't project greater sales as a result of
the warehouse. It seems to me that if we can store more
goods, then we will have more to sell. Thus, logically, a
larger warehouse translates into more sales. If you
incorporate this into your analysis, I think you'll see that
the numbers will work out. Why don't you work it through
and come back with a new analysis. I'm really counting on
you on this one. Let's get off to a good start together and
see if we can get this project accepted.
What is your advice to Danielle? Consider
everything that you have learned this semester
and choose 1 aspect to comment on.
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