What social media tools do marketers commonly use? Researchers surveyed marketers who commonly use an indicated social media tool. Surveyed were B2B marketers, marketers focusing primarily on attracting businesses, and B2C marketers, marketers targeting consumers. Suppose the survey was based on 500 B2B and 500 B2C marketers and yielded the results in the table below. For each social media tool, at the 0.05 level of significance, determine whether there is a difference between B2B marketers and B2C marketers in the proportion who used each social media tool. Social Media Tool B2B B2C A 84% 91% B 84% 76% C 82 % 61% D 39% 53% What is the p-value for the test statistic and interpretation? For Tool B determine the test statistic. What is Tool B p-value
What social media tools do marketers commonly use? Researchers surveyed marketers who commonly use an indicated social media tool. Surveyed were B2B marketers, marketers focusing primarily on attracting businesses, and B2C marketers, marketers targeting consumers. Suppose the survey was based on 500 B2B and 500 B2C marketers and yielded the results in the table below. For each social media tool, at the 0.05 level of significance, determine whether there is a difference between B2B marketers and B2C marketers in the proportion who used each social media tool.
Social Media Tool B2B B2C
A 84% 91%
B 84% 76%
C 82 % 61%
D 39% 53%
What is the p-value for the test statistic and interpretation?
For Tool B determine the test statistic.
What is Tool B p-value
12. EOC
Step by step
Solved in 4 steps with 1 images
what is the test statistic for Tool B? What is the p value?
by Bartleby Expert
