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What is the effect of advertising on children perceptions of gender appropriate toy use?

What is the effect of advertising on children perceptions of gender appropriate toy use?

Social Psychology (10th Edition)
Social Psychology (10th Edition)
10th Edition
ISBN:9780134641287
Author:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Publisher:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Chapter1: Introducing Social Psychology
Section: Chapter Questions
Problem 1RQ1
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What is the effect of advertising on children perceptions of gender appropriate toy use?
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Gender stereotyping is not new, as it starts through socialization i.e. the process of molding and shaping individuals from a young age, but goes on for a lifetime. In society, men are given more preference, especially in employment opportunities where the glass ceiling, pink ceiling, etc exists and women are considered more fit for domestic roles. Hence gender stereotyping in contemporary times also extends to the LGBTQIA+ community which is also marginalized from mainstream society. In this answer, we will discuss how advertising on children impacts perceptions of gender-appropriate toy use in society.

 

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