Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
What is the difference between production and service organizations?
Expert Solution
Step 1: Brief understanding
Production organizations and service organizations differ primarily in the nature of the output they provide and the processes they use to deliver value to their customers.
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