Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What are the ‘’Needs and Wants" and "Jobs to Be Done" of the Walkers' consumers?
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What are the customers' "Needs and Wants" and "Jobs to Be Done" from the crisps company Walkers?
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