Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:1.1) What is Six - Sigma?
1.2) When implemented effectively in manufacturing organizations and what
gains does it give to a company?
1.3) What does the literature say about the likelihood of successful
implementation of Six Sigma in an organization?
1.4) What evidence is there that Six Sigma has been implemented in how many
organizations in the world?
1.5) What are the financial benefits are reported by the organization after the
successful implementation in the world?
1.6) The increased global manufacturing competition forces many organizations
to adapt quality tools and techniques in order to survive in the modern
marketplace. Find and choose a real case study of the organization of your
own choice (such as healthcare, IT-industry, automobile, chemical etc.) and
critically analyzed how these organization reduced their product defects
and reduced cost using six sigma methodology.
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