Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
What is meant by the 5-step marketing process ?
Expert Solution
Step 1
Marketing can be defined as the strategies under which the firm operates in order to satisfy the needs of the customers, maximize the profit, increase its sales and beat the other competitors in the market.
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